Why you should include touch, smell, taste, sound, and sight in your marketing mix

Coca cola and soft drink bottle bottle display
Coca cola and soft drink bottle bottle display
Photo by Ma Carolina Hernandez from Pexels

What Is Semiotics?

Semiotics is the science of signs, what they mean, and how they convey messages subconsciously through our cultural and social backgrounds. Essentially, it is about how signs create meaning.

Signs are all around us.

For millennia, humanity has used signs to decode the world and understand new concepts, laws, religions, and customs. Examples of these early signs are the cave drawings from Ice Age humans from Lascaux in France and religious symbols illustrating the deep connection between a sign and a message. For example, the cave paintings could represent a ritual to try and improve future hunting activities.

Take a…


Accepting acne and fighting against imposed ideals of beauty

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Photo by Noah Buscher on Unsplash

I want to talk about spots. Zits. Acne. Something many of us suffer from, but not many of us embrace or accept, or even feel comfortable talking about.

Every day I wake up, look in the mirror and count my acne. How many do I have today? Have they got bigger? Have they faded yet? Have they morphed into an erupting volcano?

I have suffered from facial acne since I was 15, I’m now 35, and I still have spots. Having spots in your teenage years is an accepted part of growing up, a clear sign of your hormones proudly…


Everyone is creative — You just need some tools to help you tap into those creative juices

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Photo by Dstudio Bcn on Unsplash

“I don’t know where to start.”

“I’m just not a creative person.”

We’ve all experienced those frustrating moments when we are expected to develop a new idea, but no matter how hard we try, we just can’t seem to think of anything “creative enough”. We seem to believe that there are people who are born creative and those who are not. Some people are just gifted, aren’t they? So what does that mean for the so-called “non-creatives”? That we are doomed to a life of struggle, simply implementing and executing other people’s ideas?

I say no. But perhaps we are…


Tools and methods to manage Dyslexia positively and to feel confident when writing

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Photo by fotografierende on Unsplash

What is Dyslexia?

According to the British Dyslexia Association, “Dyslexia is a learning difficulty that primarily affects the skills involved in accurate and fluent word reading and spelling. Characteristic features of a Dyslexia are difficulties in phonological awareness, verbal memory and verbal processing speed.”

The last part of this description fits me like a glove. I was lucky that Dyslexia did not impact my ability to read, an activity I have always loved and enjoyed. Still, it affects my ability to write coherently, my spelling (all based…


A step by step guide to creating an attention-grabbing audiogram

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©Pixabay Pexels

2020 was a boom year for podcasts with 850,000 active podcasts. Marketing your podcast is essential to set yourself apart from the crowd. A great tool for this is the audiogram.

In this how-to article, you’ll learn how to quickly create and customize an audiogram for your social media channels using the Audiogram app.

What is an Audiogram?

Audiograms allow you to share interesting audio highlights from your podcast in a visual format with motion- see example below (traditionally an audiogram is a soundbar that shows sound frequencies in real-time).


An effective guide on how to start a podcast series and free marketing tools

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insung yoon on Unsplash

You’ve poured your heart and soul into creating and recording your podcast series on a subject you are knowledgeable about. Now you need to get your podcast in front of audiences who are as passionate about the subject as you are.

But how do you get your podcast in front of listeners when there are 850,000 active podcasts out there in the world?

This article covers the best, easiest, and most effective podcast promotion ideas to help you build your audience and market your podcast.

First…


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Photo by inlytics | LinkedIn Analytics Tool on Unsplash

Why you should use LinkedIn for your business

LinkedIn is a great platform for you to keep a record of your employment, achievements, and network, but it is also another way to promote your business. Creating a LinkedIn Company Page gives your business a great opportunity to promote its products and services, recruit for jobs, and share important and useful updates to make business connections and generate awareness.

If you have a company name and email address, you can quickly create a LinkedIn Company Page, easily and for free.

LinkedIn has 200 million members. It’s the leading social networking site for professionals, so business-to-business and business-to-customer companies should…


What is LinkedIn and why should you use it

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Photo by inlytics | LinkedIn Analytics Tool on Unsplash

LinkedIn is an online social network platform which connects the world’s professionals. This means it is for everyone. It is not just for B2B companies or employees, but also for creatives, teachers/trainers, freelancers, makers, students and retirees.

The platform allows you to create a profile page focussed around your career, milestones, and showcase achievements such as courses, training and education - acting like an online CV (or resume).

LinkedIn is designed to help you make business connections to improve your career and is an essential source for discovering leads. You can…


What are backlinks and how to use them on your website

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Photo by Le Buzz on Unsplash

What are backlinks?

A backlink is a link created when a website links to another. Backlinks are also called “inbound links”. Backlinks are important to SEO as Google uses these to measure the authority of your site. Google thinks that if lots of websites are linking to your website then you must be an authority on the subject, and Google will rate you higher.

Backlinks are a valuable way of gaining referral traffic (people who come to your website from other sites, without searching for you on Google) acting as click-throughs and…


What are the three branding circles and how can it help develop your brand?

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Example of the three branding circles

It is crucial to consider your brand’s competition when formulating or refreshing your brand plan and to assess whether your services meet your customers’ needs.

The first step is to look at comparing the services or products that you offer so you can see your Points of Difference (services/products that make you different) or Points of Parity (services/products which are the same as your competitors) compared to your competitors. …

Fiona Livingston

I write about marketing and Millennial life.

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