The digital marketplace is an increasingly crowded place. Customers now complete most of their purchasing journeys digitally (Forbes). However, marketing fundamentals haven’t changed: telling the right story to the right people in the right place at the right time. But every one of those concepts has fundamentally changed with the…

Understanding digital marketing drivers — Who would have thought that we would live in a world where some of the biggest telecommunication companies don’t own any infrastructure (Skype and Zoom)? Where the biggest taxi company doesn’t own any cars (Uber)? And a bed and breakfast company that doesn’t own any buildings (Airbnb)? We live in…

Delivering green initiatives drives consumer sales and builds a positive reputation — With COP26 taking place in Glasgow this November, the climate emergency is the core issue of our time. There is now an acute awareness and appreciation of the environment, its fragility, and knowledge of our impact and what we need to do to keep temperature increases to 1.5 …

Create a simple brand strategy to connect with customers — What is the point of your brand? If you can’t answer this question, how do you expect a customer to buy your product or service? You need to have a tangible and understandable ‘point’ or ‘purpose’ to your brand to make it competitive and stand out from the crowd. Thinking…

4 steps to successful trend identification — Human behaviour is constantly changing. Due to this speed of change, it can feel overwhelming for marketers to try and cut through the noise. How do you make your brand, products or service seen and understood by potential customers? …

Make your business podcast series shine — Why you should have a business-focussed podcast What’s the first thing you think about when you hear ‘B2B or business podcast’? Is it ‘Oh no, it’s just going to be a hard sell of their products’, or is it ‘a bunch of suits talking shop, and I’m not going to understand it?’ So a business podcast might…

Three steps to a successful blog content refresh — Content refresh is key to ensuring the longevity of your blogs and there’s a no one-size-fits-all approach. Blog articles are not static and do have a shelf life as the topics you write about are subject to change, trends, and best practices. Therefore, it is important to regularly check your…

What is nudging and how to influence with sincerity — As marketers, we want to be able to promote our products using the most effective ways possible to entice people to buy them. One technique that marketers use is called ‘nudging.’ Nudging allows marketers to promote their product in a specific way that meets the needs of a specific customer…

Reach, Act, Convert, Engage: create meaningful actions & metrics for marketing campaigns — It’s easy to get caught up in the excitement of a new marketing campaign. This is the moment when the product or service is ready to be unleashed onto the world. You can almost feel the ASMR at your fingertips! The whole company is waiting for you to market this…