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Orchestra Positioning — Top 5 tips

So you’re an orchestra which mostly plays classical music? Ok that’s wonderful and I’m sure you are doing a great job! But there are thousands of orchestras in the world who are doing either the same thing or similar things as you. How do you position yourself in this busy market place and why is that important?

Positioning of your orchestra will help you to identify your direct and indirect competitors, which can help you to…